This is the Lemonade Stand I just created. This e-commerce seems to be a pretty good idea.

1. How should Ezboard update their business model to reach their revenue goals?

1. Before deciding what business model to follow, Ezboard should evaluate carefully what the competitors are offering these days, who its audience and what their preferences are, and what its strengths are as a firm. Based on the information given in the case, the business model should contemplate two main sources of revenue, advertising and new subscription model. Ezboard would be able to increase sharply advertising revenues by targeting advertising and by doing direct sales. The second source of revenue should be subscriptions. Ezboard should keep the unregistered users, registered users, and paid users, but entice all those users who so do not pay to become a paid user by incorporating new options to the paid version and making the unpaid version more restricted. They should mainly work on increasing users by investing more on marketing and by offering a more differentiable and better service than the competitors.

First, the new Version 8.0 software should very reliable, scalable, faster, and user friendly. It is the key to keep current users. After achieving that, Ezboard could incorporate some new services to the software to be offered to the paid users. Currently, personalization makes Ezboard different from competitors, so it could offer even more personalized features such as signature, profiles, pictures, winks, nudges, emoticons. It could also add some additional services such as social networking features: photo albums, chats, and blogs. These features will add value to the current Ezboard value proposition. Ezboard also should track more information about users and their preferences, so they will be able to continue to improve their services, based on users’ preferences and behavior. Collecting and tracking information about users will also allow EZboard to understand their users and do a better job in targeting advertising, and attracting direct sales.